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Apollo Bay is a coastal town in southwestern Victoria, Australia. It is situated on the eastern side of Cape Otway, along the edge of the Barham River and on the Great Ocean Road, in the Colac Otway Shire. The town had a population of 1,598 at the 2016 census.
It is now a tourist destination, though it is smaller and quieter than other nearby places such as Lorne.
In winter to spring, southern right whales come to the area mainly to breed, to bear their calves, and to raise them in the warmer, calm waters of South Australia during their migration season. Less frequently, humpback whales can be seen off the coast.
Apollo Bay is part of the traditional lands of the Gadubanud, or King Parrot people, of the Cape Otway coast. By the early 19th century, the area was being frequented by sealers and whalers from Sydney.
In the 1840s the Henty brothers established a whaling station at Point Bunbury on the western end of the bay. The bay was named by a Captain Loutit in 1845 when he sheltered his vessel, the Apollo, here from a storm.
The first European settlers were timber cutters in the 1850s who subsequently established sawmills. Although the bay provided a relatively sheltered anchorage, the lack of a suitable pier meant that logs were floated out to sea to be loaded on to ships. A township on Apollo Bay was surveyed in 1853 and named Middleton. In the 1860s, farming land was made available and in the mid 1870s, the first blocks in the township were offered for sale. Middleton post office (with a fortnightly mail delivery) opened on 1 May 1873. A school was opened in 1880.
In 1881, the town and post office was renamed Krambruk. That was changed to Apollo Bay in 1898. During this period almost the only access to the area was by sea, but a coach service from Birregurra to Apollo Bay was inaugurated in 1889. The pier at Point Bunbury was swept away in a storm, as was a second pier at that site. Consequently, the “Long Pier” was built at a more sheltered site in 1892.
The town plan indicated that Pascoe Street would be the main thoroughfare, but the erection of several buildings on Collingwood Street meant that it became Apollo Bay’s commercial centre. With the upgrade of the road to the town in 1927, and then the completion of the Great Ocean Road in 1932, the area became a tourist destination and an important fishing port.
On 10 July 1932 the coastal steamer Casino sank while attempting to berth at the town jetty. Ten lives were lost. Many earlier shipwrecks had occurred along the Cape Otway coastline.
In 1936 a submarine telegraph and telephone cable from Apollo Bay to Stanley provided the first telephone connection to Tasmania from the mainland. The Apollo Bay Telegraph station closed in 1963 and is now a museum.
Events and festivals held in Apollo Bay include:
Great Ocean Road Marathon
Apollo Bay Seafood Festival 
Apollo Bay and Otway District Show 
 Australian Bureau of Statistics (31 October 2012). “Apollo Bay (State Suburb)”. 2011 Census QuickStats. Retrieved 17 November 2017. Edit this at Wikidata
 Ian D. Clark, pp119-123, Scars on the Landscape. A Register of Massacre sites in Western Victoria 1803-1859, Aboriginal Studies Press, 1995 ISBN 0-85575-281-5
 “Apollo Bay History Trail” (PDF). Apollo Bay and District Historical Society. Retrieved 25 February 2018.
 “Apollo Bay”. Sydney Morning Herald. 15 September 2008. Retrieved 25 February 2018.
 Premier Postal History, Post Office List, retrieved 11 April 2008
 “Apollo Bay & Otway District Agricultural Show”. Retrieved 15 August 2019.